Win Customers with Binge-Worthy Content

Win Customers with Binge-Worthy Content

Learn from Jason Ing, CMO at Gusto, about marketing through major shifts in digital media and entertainment consumption.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Jason Ing, CMO at Gusto, a company that automates and simplifies payroll, benefits, and HR, while providing expert support. Jason was early on the ground at Xbox and Prime Video, playing pivotal roles in revolutionizing online gaming and digital media. 

Jason offers a behind-the-scenes look at marketing major shifts in entertainment consumption, like launching Netflix on Xbox and his role in getting Amazon fire sticks into our homes. He also dives into his current marketing strategy at Gusto. 

Key Takeaways:

  • Everyone loves good content, and creative, entertaining content attracts and retains customers. 
  • Commitment and excitement about a long term vision can lead to groundbreaking success, even if others are skeptical initially. 
  • There is value in trying out unexpected or unconventional strategies, such as direct mail for Amazon Prime Video.

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Win Customers with Binge-Worthy Content

Learn from Jason Ing, CMO at Gusto, about marketing through major shifts in digital media and entertainment consumption.

Ian Faison
Ian Faison
No items found.
Win Customers with Binge-Worthy Content
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Jason Ing, CMO at Gusto, a company that automates and simplifies payroll, benefits, and HR, while providing expert support. Jason was early on the ground at Xbox and Prime Video, playing pivotal roles in revolutionizing online gaming and digital media. 

Jason offers a behind-the-scenes look at marketing major shifts in entertainment consumption, like launching Netflix on Xbox and his role in getting Amazon fire sticks into our homes. He also dives into his current marketing strategy at Gusto. 

Key Takeaways:

  • Everyone loves good content, and creative, entertaining content attracts and retains customers. 
  • Commitment and excitement about a long term vision can lead to groundbreaking success, even if others are skeptical initially. 
  • There is value in trying out unexpected or unconventional strategies, such as direct mail for Amazon Prime Video.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Win Customers with Binge-Worthy Content

Learn from Jason Ing, CMO at Gusto, about marketing through major shifts in digital media and entertainment consumption.

Ian Faison
Ian Faison
No items found.
Win Customers with Binge-Worthy Content
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Jason Ing, CMO at Gusto, a company that automates and simplifies payroll, benefits, and HR, while providing expert support. Jason was early on the ground at Xbox and Prime Video, playing pivotal roles in revolutionizing online gaming and digital media. 

Jason offers a behind-the-scenes look at marketing major shifts in entertainment consumption, like launching Netflix on Xbox and his role in getting Amazon fire sticks into our homes. He also dives into his current marketing strategy at Gusto. 

Key Takeaways:

  • Everyone loves good content, and creative, entertaining content attracts and retains customers. 
  • Commitment and excitement about a long term vision can lead to groundbreaking success, even if others are skeptical initially. 
  • There is value in trying out unexpected or unconventional strategies, such as direct mail for Amazon Prime Video.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Win Customers with Binge-Worthy Content

Learn from Jason Ing, CMO at Gusto, about marketing through major shifts in digital media and entertainment consumption.

Win Customers with Binge-Worthy Content
Ian Faison
Ian Faison
|
May 28, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Jason Ing, CMO at Gusto, a company that automates and simplifies payroll, benefits, and HR, while providing expert support. Jason was early on the ground at Xbox and Prime Video, playing pivotal roles in revolutionizing online gaming and digital media. 

Jason offers a behind-the-scenes look at marketing major shifts in entertainment consumption, like launching Netflix on Xbox and his role in getting Amazon fire sticks into our homes. He also dives into his current marketing strategy at Gusto. 

Key Takeaways:

  • Everyone loves good content, and creative, entertaining content attracts and retains customers. 
  • Commitment and excitement about a long term vision can lead to groundbreaking success, even if others are skeptical initially. 
  • There is value in trying out unexpected or unconventional strategies, such as direct mail for Amazon Prime Video.
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