Why Share of Attention Beats Share of Voice
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Why Share of Attention Beats Share of Voice

Learn from Rodrigo Maroni, Head of U.S. at Winnin, about why culture is the strongest force for growth and how brands can predict—not just react to—cultural moments.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode of Pipeline Visionaries features an interview with Rodrigo Maroni, Head of U.S. at Winnin, the cultural intelligence platform that reveals actionable insights to grow your brand’s cultural relevance exponentially. Rodrigo shares why culture is the invisible hand guiding B2B consumer decisions, why chasing trends won’t make brands relevant, and how predictive cultural data uncovers unexpected audience opportunities.

Key Takeaways

  • Culture drives growth. Every purchase decision is culturally influenced, even in B2B.
  • Don’t chase trends. Predict cultural moments and map “cultural categories” to get ahead.
  • Hidden audiences = growth. Insights from behavioral data can reveal unexpected segments like sneakerheads for cleaning products.
  • Measure what matters. Share of attention captures true cultural impact, unlike outdated share of voice metrics.

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Why Share of Attention Beats Share of Voice

Learn from Rodrigo Maroni, Head of U.S. at Winnin, about why culture is the strongest force for growth and how brands can predict—not just react to—cultural moments.

Ian Faison
Ian Faison
No items found.
Why Share of Attention Beats Share of Voice
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode of Pipeline Visionaries features an interview with Rodrigo Maroni, Head of U.S. at Winnin, the cultural intelligence platform that reveals actionable insights to grow your brand’s cultural relevance exponentially. Rodrigo shares why culture is the invisible hand guiding B2B consumer decisions, why chasing trends won’t make brands relevant, and how predictive cultural data uncovers unexpected audience opportunities.

Key Takeaways

  • Culture drives growth. Every purchase decision is culturally influenced, even in B2B.
  • Don’t chase trends. Predict cultural moments and map “cultural categories” to get ahead.
  • Hidden audiences = growth. Insights from behavioral data can reveal unexpected segments like sneakerheads for cleaning products.
  • Measure what matters. Share of attention captures true cultural impact, unlike outdated share of voice metrics.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Why Share of Attention Beats Share of Voice

Learn from Rodrigo Maroni, Head of U.S. at Winnin, about why culture is the strongest force for growth and how brands can predict—not just react to—cultural moments.

Ian Faison
Ian Faison
No items found.
Why Share of Attention Beats Share of Voice
Table of Contents
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode of Pipeline Visionaries features an interview with Rodrigo Maroni, Head of U.S. at Winnin, the cultural intelligence platform that reveals actionable insights to grow your brand’s cultural relevance exponentially. Rodrigo shares why culture is the invisible hand guiding B2B consumer decisions, why chasing trends won’t make brands relevant, and how predictive cultural data uncovers unexpected audience opportunities.

Key Takeaways

  • Culture drives growth. Every purchase decision is culturally influenced, even in B2B.
  • Don’t chase trends. Predict cultural moments and map “cultural categories” to get ahead.
  • Hidden audiences = growth. Insights from behavioral data can reveal unexpected segments like sneakerheads for cleaning products.
  • Measure what matters. Share of attention captures true cultural impact, unlike outdated share of voice metrics.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Why Share of Attention Beats Share of Voice

Learn from Rodrigo Maroni, Head of U.S. at Winnin, about why culture is the strongest force for growth and how brands can predict—not just react to—cultural moments.

Why Share of Attention Beats Share of Voice
Play video button
Glow play video button
Ian Faison
Ian Faison
|
October 14, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode of Pipeline Visionaries features an interview with Rodrigo Maroni, Head of U.S. at Winnin, the cultural intelligence platform that reveals actionable insights to grow your brand’s cultural relevance exponentially. Rodrigo shares why culture is the invisible hand guiding B2B consumer decisions, why chasing trends won’t make brands relevant, and how predictive cultural data uncovers unexpected audience opportunities.

Key Takeaways

  • Culture drives growth. Every purchase decision is culturally influenced, even in B2B.
  • Don’t chase trends. Predict cultural moments and map “cultural categories” to get ahead.
  • Hidden audiences = growth. Insights from behavioral data can reveal unexpected segments like sneakerheads for cleaning products.
  • Measure what matters. Share of attention captures true cultural impact, unlike outdated share of voice metrics.
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