Unlocking Greater Marketing Potential: Operationalizing Your ICP
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
Ian Faison
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Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
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Learn from Tamir Sigal, CMO at Trintech, about why time is the most valuable currency and how to cut through the noise with personalization.
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Learn from Bruno Bertini, CMO at 8x8, about making the customers the hero and building a buyer-first brand.
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Learn from Jill Wiltfong, CMO, Korn Ferry, about the value of journalists in marketing and the importance of waiting for the right sponsorship opportunity.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.
This episode features an interview with Justin Anovick, Former CPO/CMO at Syndigo.
In this episode, Justin gives us a masterclass in operationalizing ICPs (Ideal Customer Profiles) by providing us with tangible strategies for defining ICPs, tips for how to approach fringe use cases, and the reason why it’s so important to have alignment with the executive level.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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