The New Marketing Role You Should Be Hiring For
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The New Marketing Role You Should Be Hiring For

Learn from Emily Kramer, Founder at MKT1, about why modern marketing teams need generalists, speed, and big creative bets to stand out today.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations.

They explore Emily’s concept of the “gen marketer”,  and why traditional silos and specialist-heavy teams struggle in today’s high-velocity environment.

Key takeaways

  • Marketing teams need more generalists who can connect strategy, creativity, and distribution.

  • Speed to execution matters more than perfect alignment across functions.

  • Big marketing wins come from coordinated campaigns, not isolated tactics.

  • AI increases the value of orchestration and taste, not specialization alone.

  • Marketing leaders should think in portfolios of bets, not incremental activities.

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The New Marketing Role You Should Be Hiring For

Learn from Emily Kramer, Founder at MKT1, about why modern marketing teams need generalists, speed, and big creative bets to stand out today.

Ian Faison
Ian Faison
No items found.
The New Marketing Role You Should Be Hiring For
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations.

They explore Emily’s concept of the “gen marketer”,  and why traditional silos and specialist-heavy teams struggle in today’s high-velocity environment.

Key takeaways

  • Marketing teams need more generalists who can connect strategy, creativity, and distribution.

  • Speed to execution matters more than perfect alignment across functions.

  • Big marketing wins come from coordinated campaigns, not isolated tactics.

  • AI increases the value of orchestration and taste, not specialization alone.

  • Marketing leaders should think in portfolios of bets, not incremental activities.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

The New Marketing Role You Should Be Hiring For

Learn from Emily Kramer, Founder at MKT1, about why modern marketing teams need generalists, speed, and big creative bets to stand out today.

Ian Faison
Ian Faison
No items found.
The New Marketing Role You Should Be Hiring For
Table of Contents
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations.

They explore Emily’s concept of the “gen marketer”,  and why traditional silos and specialist-heavy teams struggle in today’s high-velocity environment.

Key takeaways

  • Marketing teams need more generalists who can connect strategy, creativity, and distribution.

  • Speed to execution matters more than perfect alignment across functions.

  • Big marketing wins come from coordinated campaigns, not isolated tactics.

  • AI increases the value of orchestration and taste, not specialization alone.

  • Marketing leaders should think in portfolios of bets, not incremental activities.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

The New Marketing Role You Should Be Hiring For

Learn from Emily Kramer, Founder at MKT1, about why modern marketing teams need generalists, speed, and big creative bets to stand out today.

The New Marketing Role You Should Be Hiring For
Play video button
Glow play video button
Ian Faison
Ian Faison
|
January 7, 2026
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Emily Kramer, founder of MKT1 and a longtime voice in modern B2B marketing, joins Ian Faison to unpack how AI is reshaping marketing teams, roles, and expectations.

They explore Emily’s concept of the “gen marketer”,  and why traditional silos and specialist-heavy teams struggle in today’s high-velocity environment.

Key takeaways

  • Marketing teams need more generalists who can connect strategy, creativity, and distribution.

  • Speed to execution matters more than perfect alignment across functions.

  • Big marketing wins come from coordinated campaigns, not isolated tactics.

  • AI increases the value of orchestration and taste, not specialization alone.

  • Marketing leaders should think in portfolios of bets, not incremental activities.
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