This episode features an interview with Jenny Victor, CMO at Epicor, a company focused on solutions that help their customers with big-picture inventory management, forecasting, and timely delivery.

In this episode, Jenny shares with us how compelling content should be at the center of all that you do, how consumability is key when reaching prospective customers, and the unique strategies Epicor is employing to stand out in a crowded marketing landscape. Jenny also shares a new vision for what it means to be a CMO in our modern world and what that looks like when it comes to services and customer success.

Key Takeaways:

• The role of CMO is evolving. Being a CMO isn’t just about the demand side of things anymore; it’s about impact and driving the business. CMOs are now blending more with the services and success side of the house, which gives marketers a more strategic role in a business.
• Content is king. Content is at the center of everything you do, so it’s something that needs to be constantly invested in. It also needs to be eye catching, compelling, and consumable above anything else.
• Create space for peer to peer experiences. Marketing and sales go hand in hand, so marketers working directly with sales helps to accelerate the sales part of the funnel. Acceleration events, where prospects are brought together with SMEs so everyone can learn more about each other, what everyone does, as well as use cases for products, provides a space for everyone to get on the same page and visualize the same goals.