The Future Belongs to the Marketers Who Move Fast
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The Future Belongs to the Marketers Who Move Fast

Learn from Lauren Vaccarello, CMO at WEKA, about building marketing strategies that match the pace of AI.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode of Pipeline Visionaries features an interview with Lauren Vaccarello, CMO of WEKA, a company building the foundation for enterprise and agentic AI. Lauren discusses her marketing philosophy: align every initiative with business goals, empower teams to experiment freely, and build category leadership through creativity and thought leadership. From the company’s breakthrough collaboration with U2 at the Sphere to its irreverent “Introducing Neural Mesh” launch video, Lauren shows why modern marketing demands bold storytelling and a studio-like mindset.

Key Takeaways:

  • Creativity and speed are non-negotiable. Empower teams to ship ideas quickly and learn fast, don’t get bogged down in creation by committee.
  • Smart teams sell. Put your smartest people front and center to define the future of your industry.
  • Tell stories that feel human. From rock-concert customer videos to funny launch trailers, authentic content creates the biggest impact.
  • Anchor every idea to impact. If it doesn’t tie back to the company’s biggest goals, it’s just noise.

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The Future Belongs to the Marketers Who Move Fast

Learn from Lauren Vaccarello, CMO at WEKA, about building marketing strategies that match the pace of AI.

Ian Faison
Ian Faison
No items found.
The Future Belongs to the Marketers Who Move Fast
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode of Pipeline Visionaries features an interview with Lauren Vaccarello, CMO of WEKA, a company building the foundation for enterprise and agentic AI. Lauren discusses her marketing philosophy: align every initiative with business goals, empower teams to experiment freely, and build category leadership through creativity and thought leadership. From the company’s breakthrough collaboration with U2 at the Sphere to its irreverent “Introducing Neural Mesh” launch video, Lauren shows why modern marketing demands bold storytelling and a studio-like mindset.

Key Takeaways:

  • Creativity and speed are non-negotiable. Empower teams to ship ideas quickly and learn fast, don’t get bogged down in creation by committee.
  • Smart teams sell. Put your smartest people front and center to define the future of your industry.
  • Tell stories that feel human. From rock-concert customer videos to funny launch trailers, authentic content creates the biggest impact.
  • Anchor every idea to impact. If it doesn’t tie back to the company’s biggest goals, it’s just noise.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

The Future Belongs to the Marketers Who Move Fast

Learn from Lauren Vaccarello, CMO at WEKA, about building marketing strategies that match the pace of AI.

Ian Faison
Ian Faison
No items found.
The Future Belongs to the Marketers Who Move Fast
Table of Contents
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode of Pipeline Visionaries features an interview with Lauren Vaccarello, CMO of WEKA, a company building the foundation for enterprise and agentic AI. Lauren discusses her marketing philosophy: align every initiative with business goals, empower teams to experiment freely, and build category leadership through creativity and thought leadership. From the company’s breakthrough collaboration with U2 at the Sphere to its irreverent “Introducing Neural Mesh” launch video, Lauren shows why modern marketing demands bold storytelling and a studio-like mindset.

Key Takeaways:

  • Creativity and speed are non-negotiable. Empower teams to ship ideas quickly and learn fast, don’t get bogged down in creation by committee.
  • Smart teams sell. Put your smartest people front and center to define the future of your industry.
  • Tell stories that feel human. From rock-concert customer videos to funny launch trailers, authentic content creates the biggest impact.
  • Anchor every idea to impact. If it doesn’t tie back to the company’s biggest goals, it’s just noise.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

The Future Belongs to the Marketers Who Move Fast

Learn from Lauren Vaccarello, CMO at WEKA, about building marketing strategies that match the pace of AI.

The Future Belongs to the Marketers Who Move Fast
Play video button
Glow play video button
Ian Faison
Ian Faison
|
October 21, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode of Pipeline Visionaries features an interview with Lauren Vaccarello, CMO of WEKA, a company building the foundation for enterprise and agentic AI. Lauren discusses her marketing philosophy: align every initiative with business goals, empower teams to experiment freely, and build category leadership through creativity and thought leadership. From the company’s breakthrough collaboration with U2 at the Sphere to its irreverent “Introducing Neural Mesh” launch video, Lauren shows why modern marketing demands bold storytelling and a studio-like mindset.

Key Takeaways:

  • Creativity and speed are non-negotiable. Empower teams to ship ideas quickly and learn fast, don’t get bogged down in creation by committee.
  • Smart teams sell. Put your smartest people front and center to define the future of your industry.
  • Tell stories that feel human. From rock-concert customer videos to funny launch trailers, authentic content creates the biggest impact.
  • Anchor every idea to impact. If it doesn’t tie back to the company’s biggest goals, it’s just noise.
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