The End of Manual Marketing and What Comes Next
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The End of Manual Marketing and What Comes Next

Learn from Gil Allouche, CEO of Metadata, about how the role of a marketer is shifting from campaign execution to idea orchestration, with AI as the engine doing the work.

Sarah Casteel
Sarah Casteel
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this special episode, we bring you an episode of Caspian Studios’ new B2B Snapshot webinar series. Ian Faison and Lindsay Tjepkema break down why founder-led marketing still matters, why it never truly ends and how to make it work at any stage of growth. Drawing from LinkedIn’s latest report, they share how to turn executive voices into authentic content that builds trust, cuts through AI noise, and drives real pipeline.

Key Takeaways:

  • Founder-led marketing never ends: Even as companies scale, founders remain the most powerful storytellers for their brand.
  • Separate founder-led sales from marketing: Let executives focus on perspective and narrative, not just deals.
  • LinkedIn wants this: The platform’s algorithm rewards executive-led thought leadership, so lean in and boost what works.
  • Start with better questions: Ditch the scripts. Ask founders about paradigm shifts, mistakes, or their “aha” moments to spark genuine insight.

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The End of Manual Marketing and What Comes Next

Learn from Gil Allouche, CEO of Metadata, about how the role of a marketer is shifting from campaign execution to idea orchestration, with AI as the engine doing the work.

Sarah Casteel
Sarah Casteel
No items found.
The End of Manual Marketing and What Comes Next
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this special episode, we bring you an episode of Caspian Studios’ new B2B Snapshot webinar series. Ian Faison and Lindsay Tjepkema break down why founder-led marketing still matters, why it never truly ends and how to make it work at any stage of growth. Drawing from LinkedIn’s latest report, they share how to turn executive voices into authentic content that builds trust, cuts through AI noise, and drives real pipeline.

Key Takeaways:

  • Founder-led marketing never ends: Even as companies scale, founders remain the most powerful storytellers for their brand.
  • Separate founder-led sales from marketing: Let executives focus on perspective and narrative, not just deals.
  • LinkedIn wants this: The platform’s algorithm rewards executive-led thought leadership, so lean in and boost what works.
  • Start with better questions: Ditch the scripts. Ask founders about paradigm shifts, mistakes, or their “aha” moments to spark genuine insight.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

The End of Manual Marketing and What Comes Next

Learn from Gil Allouche, CEO of Metadata, about how the role of a marketer is shifting from campaign execution to idea orchestration, with AI as the engine doing the work.

Sarah Casteel
Sarah Casteel
No items found.
The End of Manual Marketing and What Comes Next
Table of Contents
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this special episode, we bring you an episode of Caspian Studios’ new B2B Snapshot webinar series. Ian Faison and Lindsay Tjepkema break down why founder-led marketing still matters, why it never truly ends and how to make it work at any stage of growth. Drawing from LinkedIn’s latest report, they share how to turn executive voices into authentic content that builds trust, cuts through AI noise, and drives real pipeline.

Key Takeaways:

  • Founder-led marketing never ends: Even as companies scale, founders remain the most powerful storytellers for their brand.
  • Separate founder-led sales from marketing: Let executives focus on perspective and narrative, not just deals.
  • LinkedIn wants this: The platform’s algorithm rewards executive-led thought leadership, so lean in and boost what works.
  • Start with better questions: Ditch the scripts. Ask founders about paradigm shifts, mistakes, or their “aha” moments to spark genuine insight.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

The End of Manual Marketing and What Comes Next

Learn from Gil Allouche, CEO of Metadata, about how the role of a marketer is shifting from campaign execution to idea orchestration, with AI as the engine doing the work.

The End of Manual Marketing and What Comes Next
Play video button
Glow play video button
Sarah Casteel
Sarah Casteel
|
November 5, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this special episode, we bring you an episode of Caspian Studios’ new B2B Snapshot webinar series. Ian Faison and Lindsay Tjepkema break down why founder-led marketing still matters, why it never truly ends and how to make it work at any stage of growth. Drawing from LinkedIn’s latest report, they share how to turn executive voices into authentic content that builds trust, cuts through AI noise, and drives real pipeline.

Key Takeaways:

  • Founder-led marketing never ends: Even as companies scale, founders remain the most powerful storytellers for their brand.
  • Separate founder-led sales from marketing: Let executives focus on perspective and narrative, not just deals.
  • LinkedIn wants this: The platform’s algorithm rewards executive-led thought leadership, so lean in and boost what works.
  • Start with better questions: Ditch the scripts. Ask founders about paradigm shifts, mistakes, or their “aha” moments to spark genuine insight.
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