This episode features an interview with Tom Wentworth, CMO at Recorded Future, the world’s largest threat intelligence company, working with over 1,600 businesses and government organizations across more than 74 countries.

In this episode, Tom talks about building Recorded Future News, a separate P&L that has become one of the largest cyber intelligence news sites, and a trusted media entity that breaks important news in the cybersecurity/intelligence world.

Key Takeaways:

• Brand building is not just about creating awareness, it is about building trust and building relationships. 
• Sometimes, the only information you need to determine ROI is whether your clients and prospects feel your initiative provides them with value.
• A quick way to fail as a CMO is to run someone else’s playbook. Make sure that you understand the current company and context; create a bespoke plan.