This episode features an interview with Jason Widup, VP of Marketing at Metadata.io. Metadata.io provides a closed-loop account-based marketing solution that amplifies marketing campaigns with opt-in leads. Jason is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust.

On this episode Jason shares his insights on preparing for the future of content, the benefits of long-term thinking in marketing, and having intention behind the content you create

 Key Takeaways

• Create content that actually would help marketers do their job better agnostic of any tools that they own
• Focus on the B2B marketer, who are either today in our shoes, or will be in our shoes and looking for help in the future
• Create a media entity that can stand on its own and that people would actually, want to participate in it, get value from

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