Not Taking Risks is Risky

Not Taking Risks is Risky

Learn from Armen Najarian, CMO at Sift, about creating a category and leveraging word of mouth.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Armen Najarian, CMO at Sift, an AI-powered fraud platform delivering identity trust for leading global businesses.

Armen has 10 years of experience as a CMO across a variety of fraud prevention, digital identity, and cybersecurity organizations. He discusses how word of mouth and a strong brand has allowed them to become a leader in their space and also gives insight into Sift’s top source for demand generation.

Key Takeaways:

  • It is riskier not to take risks. Marketers need to be willing to try something unconventional. If it fails, the world goes on. 
  • Giving your customers access to your data, if it answers important questions for them, can be a key driver of demand. 
  • Understand what your customers are curious about and what questions they are asking. If you can find a way to provide answers, the ROI will be significant.

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Not Taking Risks is Risky

Learn from Armen Najarian, CMO at Sift, about creating a category and leveraging word of mouth.

Ian Faison
Ian Faison
No items found.
Not Taking Risks is Risky
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Armen Najarian, CMO at Sift, an AI-powered fraud platform delivering identity trust for leading global businesses.

Armen has 10 years of experience as a CMO across a variety of fraud prevention, digital identity, and cybersecurity organizations. He discusses how word of mouth and a strong brand has allowed them to become a leader in their space and also gives insight into Sift’s top source for demand generation.

Key Takeaways:

  • It is riskier not to take risks. Marketers need to be willing to try something unconventional. If it fails, the world goes on. 
  • Giving your customers access to your data, if it answers important questions for them, can be a key driver of demand. 
  • Understand what your customers are curious about and what questions they are asking. If you can find a way to provide answers, the ROI will be significant.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Not Taking Risks is Risky

Learn from Armen Najarian, CMO at Sift, about creating a category and leveraging word of mouth.

Ian Faison
Ian Faison
No items found.
Not Taking Risks is Risky
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Armen Najarian, CMO at Sift, an AI-powered fraud platform delivering identity trust for leading global businesses.

Armen has 10 years of experience as a CMO across a variety of fraud prevention, digital identity, and cybersecurity organizations. He discusses how word of mouth and a strong brand has allowed them to become a leader in their space and also gives insight into Sift’s top source for demand generation.

Key Takeaways:

  • It is riskier not to take risks. Marketers need to be willing to try something unconventional. If it fails, the world goes on. 
  • Giving your customers access to your data, if it answers important questions for them, can be a key driver of demand. 
  • Understand what your customers are curious about and what questions they are asking. If you can find a way to provide answers, the ROI will be significant.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Not Taking Risks is Risky

Learn from Armen Najarian, CMO at Sift, about creating a category and leveraging word of mouth.

Not Taking Risks is Risky
Ian Faison
Ian Faison
|
May 20, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Armen Najarian, CMO at Sift, an AI-powered fraud platform delivering identity trust for leading global businesses.

Armen has 10 years of experience as a CMO across a variety of fraud prevention, digital identity, and cybersecurity organizations. He discusses how word of mouth and a strong brand has allowed them to become a leader in their space and also gives insight into Sift’s top source for demand generation.

Key Takeaways:

  • It is riskier not to take risks. Marketers need to be willing to try something unconventional. If it fails, the world goes on. 
  • Giving your customers access to your data, if it answers important questions for them, can be a key driver of demand. 
  • Understand what your customers are curious about and what questions they are asking. If you can find a way to provide answers, the ROI will be significant.
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