No More Mass Marketing: Precision Wins

No More Mass Marketing: Precision Wins

Learn from Suzanne Behrens, CMO at Granicus, about using AI to enhance precision marketing and to target higher prospects.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Suzanne Behrens, CMO at Granicus, a software company that helps better engage governments and the people they serve.

Suzanne discusses how Granicus is transforming engagement through AI-driven marketing, investing in digital channels over booths, and ensuring tight sales alignment.

Key Takeaways:

  • While procurement processes differ, public sector buyers still seek personalized, digital-first experiences. Meeting them with the right message at the right time is just as critical as in traditional B2B marketing.
  • New tools allow a new level of precision, and marketers needs to stop with mass marketing effort and focus on higher prospects. 
  • While events are crucial for many CMOs we speak to, they can also be high cost and it may make more sense to overinvest in digital channels to meet customers where they are.

Related content

Building Memory Structures That StickBuilding Memory Structures That Stick

Building Memory Structures That Stick

Learn from Andrew Thomas, VP Marketing at Archer Meat Snacks, about building a moat around your brand through awareness and memory structures that stick.

How Do We Restructure Our Websites? How Do We Restructure Our Websites?

How Do We Restructure Our Websites?

Learn from Robin Emiliani, Co-founder and Chief Growth Officer at Catalyst Marketing, about the new considerations when it comes to websites.

To Invest or Not to Invest: Headcount To Invest or Not to Invest: Headcount

To Invest or Not to Invest: Headcount

Learn from Kevin Cochrane, CMO at Vultr, about the impact of investing in your brand experience.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

No More Mass Marketing: Precision Wins

Learn from Suzanne Behrens, CMO at Granicus, about using AI to enhance precision marketing and to target higher prospects.

Ian Faison
Ian Faison
No items found.
No More Mass Marketing: Precision Wins
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Suzanne Behrens, CMO at Granicus, a software company that helps better engage governments and the people they serve.

Suzanne discusses how Granicus is transforming engagement through AI-driven marketing, investing in digital channels over booths, and ensuring tight sales alignment.

Key Takeaways:

  • While procurement processes differ, public sector buyers still seek personalized, digital-first experiences. Meeting them with the right message at the right time is just as critical as in traditional B2B marketing.
  • New tools allow a new level of precision, and marketers needs to stop with mass marketing effort and focus on higher prospects. 
  • While events are crucial for many CMOs we speak to, they can also be high cost and it may make more sense to overinvest in digital channels to meet customers where they are.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

No More Mass Marketing: Precision Wins

Learn from Suzanne Behrens, CMO at Granicus, about using AI to enhance precision marketing and to target higher prospects.

Ian Faison
Ian Faison
No items found.
No More Mass Marketing: Precision Wins
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Suzanne Behrens, CMO at Granicus, a software company that helps better engage governments and the people they serve.

Suzanne discusses how Granicus is transforming engagement through AI-driven marketing, investing in digital channels over booths, and ensuring tight sales alignment.

Key Takeaways:

  • While procurement processes differ, public sector buyers still seek personalized, digital-first experiences. Meeting them with the right message at the right time is just as critical as in traditional B2B marketing.
  • New tools allow a new level of precision, and marketers needs to stop with mass marketing effort and focus on higher prospects. 
  • While events are crucial for many CMOs we speak to, they can also be high cost and it may make more sense to overinvest in digital channels to meet customers where they are.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

No More Mass Marketing: Precision Wins

Learn from Suzanne Behrens, CMO at Granicus, about using AI to enhance precision marketing and to target higher prospects.

No More Mass Marketing: Precision Wins
Ian Faison
Ian Faison
|
July 8, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Suzanne Behrens, CMO at Granicus, a software company that helps better engage governments and the people they serve.

Suzanne discusses how Granicus is transforming engagement through AI-driven marketing, investing in digital channels over booths, and ensuring tight sales alignment.

Key Takeaways:

  • While procurement processes differ, public sector buyers still seek personalized, digital-first experiences. Meeting them with the right message at the right time is just as critical as in traditional B2B marketing.
  • New tools allow a new level of precision, and marketers needs to stop with mass marketing effort and focus on higher prospects. 
  • While events are crucial for many CMOs we speak to, they can also be high cost and it may make more sense to overinvest in digital channels to meet customers where they are.
Tags:
No tags added.

Related articles

Qualified in Action

Quick demo?

Discover how we can help you convert more prospects into pipeline–right from your website.

Contact Us