Navigating GEO and the New Search Landscape
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Navigating GEO and the New Search Landscape

Learn from Kady Srinivasan, CMO at You.com, about how AI is reshaping modern marketing strategies, demand generation, and team structure in an AI-native world.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kady Srinivasan, Chief Marketing Officer at You.com, the enterprise AI productivity platform redefining knowledge work with trusted, customizable AI agents. She breaks down GEO, storytelling in an infinite-content world, and why content now must serve both humans and LLMs.

Key Takeaways

  • Demand generation has changed: Google Ads don’t work, while newsletters, advertorials, and events perform better.
  • Marketing teams must operate as multithreaded groups built around outcomes rather than traditional functional silos.
  • Imperfection and speed are essential to stay competitive in fast-moving AI markets.

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Navigating GEO and the New Search Landscape

Learn from Kady Srinivasan, CMO at You.com, about how AI is reshaping modern marketing strategies, demand generation, and team structure in an AI-native world.

Ian Faison
Ian Faison
No items found.
Navigating GEO and the New Search Landscape
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kady Srinivasan, Chief Marketing Officer at You.com, the enterprise AI productivity platform redefining knowledge work with trusted, customizable AI agents. She breaks down GEO, storytelling in an infinite-content world, and why content now must serve both humans and LLMs.

Key Takeaways

  • Demand generation has changed: Google Ads don’t work, while newsletters, advertorials, and events perform better.
  • Marketing teams must operate as multithreaded groups built around outcomes rather than traditional functional silos.
  • Imperfection and speed are essential to stay competitive in fast-moving AI markets.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Navigating GEO and the New Search Landscape

Learn from Kady Srinivasan, CMO at You.com, about how AI is reshaping modern marketing strategies, demand generation, and team structure in an AI-native world.

Ian Faison
Ian Faison
No items found.
Navigating GEO and the New Search Landscape
Table of Contents
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kady Srinivasan, Chief Marketing Officer at You.com, the enterprise AI productivity platform redefining knowledge work with trusted, customizable AI agents. She breaks down GEO, storytelling in an infinite-content world, and why content now must serve both humans and LLMs.

Key Takeaways

  • Demand generation has changed: Google Ads don’t work, while newsletters, advertorials, and events perform better.
  • Marketing teams must operate as multithreaded groups built around outcomes rather than traditional functional silos.
  • Imperfection and speed are essential to stay competitive in fast-moving AI markets.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Navigating GEO and the New Search Landscape

Learn from Kady Srinivasan, CMO at You.com, about how AI is reshaping modern marketing strategies, demand generation, and team structure in an AI-native world.

Navigating GEO and the New Search Landscape
Play video button
Glow play video button
Ian Faison
Ian Faison
|
November 25, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kady Srinivasan, Chief Marketing Officer at You.com, the enterprise AI productivity platform redefining knowledge work with trusted, customizable AI agents. She breaks down GEO, storytelling in an infinite-content world, and why content now must serve both humans and LLMs.

Key Takeaways

  • Demand generation has changed: Google Ads don’t work, while newsletters, advertorials, and events perform better.
  • Marketing teams must operate as multithreaded groups built around outcomes rather than traditional functional silos.
  • Imperfection and speed are essential to stay competitive in fast-moving AI markets.
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