This episode features an interview with Karin Flores, VP of Strategic Events at Okta, a software development company enabling organizations to securely connect the right people to the right technologies at the right time.

In this episode, Karin talks about how Okta is augmenting its portfolio to meet the needs of their customers, how customer stories are always the greatest asset in any marketing campaign, and what it means for brand personas to be more connected than ever before.

Key Takeaways:

• Know the true identity of your customers. After Covid, we learned we didn't’ know our customers as well as we thought we did, yet all we do is centered around our customers. So, it’s an important time to utilize technology and augment marketing portfolios to truly meet the needs of your customers and give them an outlet to share their stories.
• You always have to be in change motion. You can’t build your portfolio or event after it’s been created: you have to constantly poke at it and make necessary changes. Otherwise, you’re behind.
• As a marketer, you need to ask yourself: what am I trying to accomplish? Everything about your program is built from understanding your end goal.