In this episode, Gina Hortatsos, the CMO of LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance. She also offers expert advice on creating effective campaign maps that meet the needs and buying jobs of customers and prospects. Tune in to learn how to enhance your marketing strategy and navigate the ever-changing landscape of risk management.

Key Takeaways

• Although governance, risk, and compliance is not a new concept, there is a need for disruptive and cost-effective solutions for old problems.
• To compete with bigger and more established companies in the market, companies’ efforts need to be focused on creating integrated campaigns that provide prospects with content that serves their buying job.
• Companies need a platform that can help them automate, enhance and manage risk efficiently.