Episode Summary: 

In this episode, Chris dives into his go-to-market strategy at Wrike, and discusses how they are leveraging AI internally to become more efficient. He also discusses how their marketing strategy allows them to go after different types of companies within a very large market. 

Key Takeaways:

• Efficiency in Performance Marketing: There is no time wasted on optimizing marketing budgets to ensure each dollar spent yields a satisfactory ROI.
• ABM: Your ABM tactics are increasingly important for targeting enterprise clients. Start by focusing on refining your org’s ICP and leveraging existing customer advocates to engage potential buyers effectively.‍
• Metrics and Measurement: It often comes down to data. Continuously monitoring key funnel metrics like lead quality, conversion rates, and cost per lead, to quickly identify and address issues and improve overall performance for your customers.