Invest in the Full Marketing Bow Tie
Learn from Karen Budell, CMO at Totango + Catalyst, about leading a marketing team post-merger.
Ian Faison
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Learn from Karen Budell, CMO at Totango + Catalyst, about leading a marketing team post-merger.
This episode features an interview with Karen Budell, CMO, Totango + Catalyst. Totango and Catalyst recently joined forces to build a leading customer growth platform that helps businesses protect and grow revenue, providing businesses with a united platform that drives recurring revenue success and measurable growth.
In this episode, Karen talks about leading a marketing team through a merge. She talks about the importance of customer success and investing in the full marketing “bowtie” to focus on retaining customers.
Key Takeaways:
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Learn from Gil Allouche, CEO of Metadata, about how the role of a marketer is shifting from campaign execution to idea orchestration, with AI as the engine doing the work.
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Learn from Lauren Vaccarello, CMO at WEKA, about building marketing strategies that match the pace of AI.
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Learn from Rodrigo Maroni, Head of U.S. at Winnin, about why culture is the strongest force for growth and how brands can predict—not just react to—cultural moments.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Karen Budell, CMO at Totango + Catalyst, about leading a marketing team post-merger.
This episode features an interview with Karen Budell, CMO, Totango + Catalyst. Totango and Catalyst recently joined forces to build a leading customer growth platform that helps businesses protect and grow revenue, providing businesses with a united platform that drives recurring revenue success and measurable growth.
In this episode, Karen talks about leading a marketing team through a merge. She talks about the importance of customer success and investing in the full marketing “bowtie” to focus on retaining customers.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Karen Budell, CMO at Totango + Catalyst, about leading a marketing team post-merger.
This episode features an interview with Karen Budell, CMO, Totango + Catalyst. Totango and Catalyst recently joined forces to build a leading customer growth platform that helps businesses protect and grow revenue, providing businesses with a united platform that drives recurring revenue success and measurable growth.
In this episode, Karen talks about leading a marketing team through a merge. She talks about the importance of customer success and investing in the full marketing “bowtie” to focus on retaining customers.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Karen Budell, CMO at Totango + Catalyst, about leading a marketing team post-merger.
This episode features an interview with Karen Budell, CMO, Totango + Catalyst. Totango and Catalyst recently joined forces to build a leading customer growth platform that helps businesses protect and grow revenue, providing businesses with a united platform that drives recurring revenue success and measurable growth.
In this episode, Karen talks about leading a marketing team through a merge. She talks about the importance of customer success and investing in the full marketing “bowtie” to focus on retaining customers.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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