Getting Crafty as a Lean, Mean Team

Getting Crafty as a Lean, Mean Team

Learn from Clare Dorrian, CMO at SugarCRM, about avoiding strategic decisions based on conjecture.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Clare Dorrian, CMO at SugarCRM, a CRM that helps marketing, sales, and service teams finally get a clear picture of each customer’s journey.

In this episode, Clare talks about gaining clarity on your strategy and ensuring that it is not based on conjecture, advising marketing leaders not to sacrifice data-backed decisions for speed. She also discusses the importance of investing in reputation management and her approach to content.

Key Takeaways:

  • You need to focus on profitable growth, and remaining both efficient and effective, especially as a lean marketing team. 
  • People buy from people, investing in events is very important, as is investing in reputation management. 
  • Don’t drive strategy based on conjecture; keep your team honest about goals and what needs to be done.

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Getting Crafty as a Lean, Mean Team

Learn from Clare Dorrian, CMO at SugarCRM, about avoiding strategic decisions based on conjecture.

Ian Faison
Ian Faison
No items found.
Getting Crafty as a Lean, Mean Team
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Clare Dorrian, CMO at SugarCRM, a CRM that helps marketing, sales, and service teams finally get a clear picture of each customer’s journey.

In this episode, Clare talks about gaining clarity on your strategy and ensuring that it is not based on conjecture, advising marketing leaders not to sacrifice data-backed decisions for speed. She also discusses the importance of investing in reputation management and her approach to content.

Key Takeaways:

  • You need to focus on profitable growth, and remaining both efficient and effective, especially as a lean marketing team. 
  • People buy from people, investing in events is very important, as is investing in reputation management. 
  • Don’t drive strategy based on conjecture; keep your team honest about goals and what needs to be done.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Getting Crafty as a Lean, Mean Team

Learn from Clare Dorrian, CMO at SugarCRM, about avoiding strategic decisions based on conjecture.

Ian Faison
Ian Faison
No items found.
Getting Crafty as a Lean, Mean Team
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Clare Dorrian, CMO at SugarCRM, a CRM that helps marketing, sales, and service teams finally get a clear picture of each customer’s journey.

In this episode, Clare talks about gaining clarity on your strategy and ensuring that it is not based on conjecture, advising marketing leaders not to sacrifice data-backed decisions for speed. She also discusses the importance of investing in reputation management and her approach to content.

Key Takeaways:

  • You need to focus on profitable growth, and remaining both efficient and effective, especially as a lean marketing team. 
  • People buy from people, investing in events is very important, as is investing in reputation management. 
  • Don’t drive strategy based on conjecture; keep your team honest about goals and what needs to be done.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Getting Crafty as a Lean, Mean Team

Learn from Clare Dorrian, CMO at SugarCRM, about avoiding strategic decisions based on conjecture.

Getting Crafty as a Lean, Mean Team
Ian Faison
Ian Faison
|
May 28, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Clare Dorrian, CMO at SugarCRM, a CRM that helps marketing, sales, and service teams finally get a clear picture of each customer’s journey.

In this episode, Clare talks about gaining clarity on your strategy and ensuring that it is not based on conjecture, advising marketing leaders not to sacrifice data-backed decisions for speed. She also discusses the importance of investing in reputation management and her approach to content.

Key Takeaways:

  • You need to focus on profitable growth, and remaining both efficient and effective, especially as a lean marketing team. 
  • People buy from people, investing in events is very important, as is investing in reputation management. 
  • Don’t drive strategy based on conjecture; keep your team honest about goals and what needs to be done.

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