Get More Mileage from Your Tech Stack
Learn from Millie Hogue, VP of Marketing at Hakkōda, about the inefficiencies in marketing tech spend and improving martech ROI.
Ian Faison
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Learn from Millie Hogue, VP of Marketing at Hakkōda, about the inefficiencies in marketing tech spend and improving martech ROI.
This episode features an interview with Millie Hogue, VP of Marketing at Hakkōda, a modern data consultancy that helps companies harness cloud platforms and AI capabilities.
In this episode, Millie discusses the power of co-marketing with major partners like Snowflake, personalized one-to-one advertising strategies and optimizing tech stacks to maximize ROI.
Key Takeaways:
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Learn from Chris Bontempo, CMO at Johnson Controls, about considering AI part of your team, leveraging it to make inexpensive TV ads, and being a hands-on-keys CMO.
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Learn from Ashley Faus, Head of Lifecycle Marketing, Portfolio, Atlassian, about the damage caused by bait-and-switch tactics and the value of ditching the funnel for the playground.
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Learn from Avi Bhagtani, CMO at Digitate about investing in small AI experiments and using AI to optimize the website.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Millie Hogue, VP of Marketing at Hakkōda, about the inefficiencies in marketing tech spend and improving martech ROI.
This episode features an interview with Millie Hogue, VP of Marketing at Hakkōda, a modern data consultancy that helps companies harness cloud platforms and AI capabilities.
In this episode, Millie discusses the power of co-marketing with major partners like Snowflake, personalized one-to-one advertising strategies and optimizing tech stacks to maximize ROI.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Millie Hogue, VP of Marketing at Hakkōda, about the inefficiencies in marketing tech spend and improving martech ROI.
This episode features an interview with Millie Hogue, VP of Marketing at Hakkōda, a modern data consultancy that helps companies harness cloud platforms and AI capabilities.
In this episode, Millie discusses the power of co-marketing with major partners like Snowflake, personalized one-to-one advertising strategies and optimizing tech stacks to maximize ROI.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Millie Hogue, VP of Marketing at Hakkōda, about the inefficiencies in marketing tech spend and improving martech ROI.
This episode features an interview with Millie Hogue, VP of Marketing at Hakkōda, a modern data consultancy that helps companies harness cloud platforms and AI capabilities.
In this episode, Millie discusses the power of co-marketing with major partners like Snowflake, personalized one-to-one advertising strategies and optimizing tech stacks to maximize ROI.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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