Get More Mileage from Your Tech Stack
Play video button
Glow play video button

Get More Mileage from Your Tech Stack

Learn from Millie Hogue, VP of Marketing at Hakkōda, about the inefficiencies in marketing tech spend and improving martech ROI.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Millie Hogue, VP of Marketing at Hakkōda, a modern data consultancy that helps companies harness cloud platforms and AI capabilities.

In this episode, Millie discusses the power of co-marketing with major partners like Snowflake, personalized one-to-one advertising strategies and optimizing tech stacks to maximize ROI.

Key Takeaways:

  • Marketers are wasting an extraordinary amount of budget on unused tech spend. Part of a CMO’s strategy should include making sure they are optimizing on their investments in tech. 
  • If you want to partner with big organizations like Amazon and Snowflake, building a reputation for quality and reliability can help you compete for their attention and become a go-to partner for execution.
  • Shift from the mindset of optimizing for productivity, and optimize for impact.

Related content

How to Win in AI SearchHow to Win in AI Search

How to Win in AI Search

Learn from Alex Halliday, CEO at AirOps, about winning AI search and what the LLMs want.

Navigating GEO and the New Search LandscapeNavigating GEO and the New Search Landscape

Navigating GEO and the New Search Landscape

Learn from Kady Srinivasan, CMO at You.com, about how AI is reshaping modern marketing strategies, demand generation, and team structure in an AI-native world.

Selling What Buyers Don’t Know to Search ForSelling What Buyers Don’t Know to Search For

Selling What Buyers Don’t Know to Search For

Learn from Dario Ambrosini, CMO at Propel Software, about merging categories and the art of selling to complex buying committees.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Get More Mileage from Your Tech Stack

Learn from Millie Hogue, VP of Marketing at Hakkōda, about the inefficiencies in marketing tech spend and improving martech ROI.

Ian Faison
Ian Faison
No items found.
Get More Mileage from Your Tech Stack
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Millie Hogue, VP of Marketing at Hakkōda, a modern data consultancy that helps companies harness cloud platforms and AI capabilities.

In this episode, Millie discusses the power of co-marketing with major partners like Snowflake, personalized one-to-one advertising strategies and optimizing tech stacks to maximize ROI.

Key Takeaways:

  • Marketers are wasting an extraordinary amount of budget on unused tech spend. Part of a CMO’s strategy should include making sure they are optimizing on their investments in tech. 
  • If you want to partner with big organizations like Amazon and Snowflake, building a reputation for quality and reliability can help you compete for their attention and become a go-to partner for execution.
  • Shift from the mindset of optimizing for productivity, and optimize for impact.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Get More Mileage from Your Tech Stack

Learn from Millie Hogue, VP of Marketing at Hakkōda, about the inefficiencies in marketing tech spend and improving martech ROI.

Ian Faison
Ian Faison
No items found.
Get More Mileage from Your Tech Stack
Table of Contents
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Millie Hogue, VP of Marketing at Hakkōda, a modern data consultancy that helps companies harness cloud platforms and AI capabilities.

In this episode, Millie discusses the power of co-marketing with major partners like Snowflake, personalized one-to-one advertising strategies and optimizing tech stacks to maximize ROI.

Key Takeaways:

  • Marketers are wasting an extraordinary amount of budget on unused tech spend. Part of a CMO’s strategy should include making sure they are optimizing on their investments in tech. 
  • If you want to partner with big organizations like Amazon and Snowflake, building a reputation for quality and reliability can help you compete for their attention and become a go-to partner for execution.
  • Shift from the mindset of optimizing for productivity, and optimize for impact.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Get More Mileage from Your Tech Stack

Learn from Millie Hogue, VP of Marketing at Hakkōda, about the inefficiencies in marketing tech spend and improving martech ROI.

Get More Mileage from Your Tech Stack
Play video button
Glow play video button
Ian Faison
Ian Faison
|
December 3, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Millie Hogue, VP of Marketing at Hakkōda, a modern data consultancy that helps companies harness cloud platforms and AI capabilities.

In this episode, Millie discusses the power of co-marketing with major partners like Snowflake, personalized one-to-one advertising strategies and optimizing tech stacks to maximize ROI.

Key Takeaways:

  • Marketers are wasting an extraordinary amount of budget on unused tech spend. Part of a CMO’s strategy should include making sure they are optimizing on their investments in tech. 
  • If you want to partner with big organizations like Amazon and Snowflake, building a reputation for quality and reliability can help you compete for their attention and become a go-to partner for execution.
  • Shift from the mindset of optimizing for productivity, and optimize for impact.
Tags:
No tags added.

Related articles

Qualified in Action

Quick demo?

Discover how we can help you convert more prospects into pipeline–right from your website.

Contact Us