Episode 1 | Driving post-event outreach & pipeline with Piper the AI SDR Agent
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Episode 1 | Driving post-event outreach & pipeline with Piper the AI SDR Agent

Qualified's AI Growth Operations Manager, Ryan Teasell, demonstrates how to use Piper the AI SDR agent to automate event lead follow-up campaigns.

Ryan Teasell
Ryan Teasell
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Before Piper the AI SDR Agent, many event leads at Qualified went unworked by SDR teams who focused only on the highest-intent prospects. This tutorial walks through setting up an automated campaign that triggers off campaign member updates in Salesforce, targets event attendees, and sends personalized follow-up emails to book demos. The campaign includes scheduling parameters, exit criteria, and natural language prompts to guide Piper's messaging. See how you can simulate the campaign and customize email sequences, tone, and CTAs.

Pipeline impact: Despite increasing event spend by 90%, Qualified achieved a 352% year-over-year increase in event-sourced pipeline after implementing this automation about a year ago.

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Episode 1 | Driving post-event outreach & pipeline with Piper the AI SDR Agent

Qualified's AI Growth Operations Manager, Ryan Teasell, demonstrates how to use Piper the AI SDR agent to automate event lead follow-up campaigns.

Ryan Teasell
Ryan Teasell
No items found.
Episode 1 | Driving post-event outreach & pipeline with Piper the AI SDR Agent
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Before Piper the AI SDR Agent, many event leads at Qualified went unworked by SDR teams who focused only on the highest-intent prospects. This tutorial walks through setting up an automated campaign that triggers off campaign member updates in Salesforce, targets event attendees, and sends personalized follow-up emails to book demos. The campaign includes scheduling parameters, exit criteria, and natural language prompts to guide Piper's messaging. See how you can simulate the campaign and customize email sequences, tone, and CTAs.

Pipeline impact: Despite increasing event spend by 90%, Qualified achieved a 352% year-over-year increase in event-sourced pipeline after implementing this automation about a year ago.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Episode 1 | Driving post-event outreach & pipeline with Piper the AI SDR Agent

Qualified's AI Growth Operations Manager, Ryan Teasell, demonstrates how to use Piper the AI SDR agent to automate event lead follow-up campaigns.

Ryan Teasell
Ryan Teasell
No items found.
Episode 1 | Driving post-event outreach & pipeline with Piper the AI SDR Agent
Table of Contents
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Before Piper the AI SDR Agent, many event leads at Qualified went unworked by SDR teams who focused only on the highest-intent prospects. This tutorial walks through setting up an automated campaign that triggers off campaign member updates in Salesforce, targets event attendees, and sends personalized follow-up emails to book demos. The campaign includes scheduling parameters, exit criteria, and natural language prompts to guide Piper's messaging. See how you can simulate the campaign and customize email sequences, tone, and CTAs.

Pipeline impact: Despite increasing event spend by 90%, Qualified achieved a 352% year-over-year increase in event-sourced pipeline after implementing this automation about a year ago.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Episode 1 | Driving post-event outreach & pipeline with Piper the AI SDR Agent

Qualified's AI Growth Operations Manager, Ryan Teasell, demonstrates how to use Piper the AI SDR agent to automate event lead follow-up campaigns.

Episode 1 | Driving post-event outreach & pipeline with Piper the AI SDR Agent
Play video button
Glow play video button
Ryan Teasell
Ryan Teasell
|
January 7, 2026
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Before Piper the AI SDR Agent, many event leads at Qualified went unworked by SDR teams who focused only on the highest-intent prospects. This tutorial walks through setting up an automated campaign that triggers off campaign member updates in Salesforce, targets event attendees, and sends personalized follow-up emails to book demos. The campaign includes scheduling parameters, exit criteria, and natural language prompts to guide Piper's messaging. See how you can simulate the campaign and customize email sequences, tone, and CTAs.

Pipeline impact: Despite increasing event spend by 90%, Qualified achieved a 352% year-over-year increase in event-sourced pipeline after implementing this automation about a year ago.

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