Don’t Waste Time on Buyers Who Aren’t Ready to Engage
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Don’t Waste Time on Buyers Who Aren’t Ready to Engage

Learn from Drew Chapin, CMO at Certinia, about monitoring buying signals and generating the right traffic to your site.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Drew Chapin, CMO at Certinia, a platform that connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. 

In this episode, Drew discusses monitoring buying signals and generating the right traffic to your website. He also dives into inheriting a rebrand and some of the nuances of marketing in a private equity owned company. 

Key Takeaways:

  •  Cold calls, cold emails and the days of expecting someone to fill out a form to get content are over. B2B marketers need to stop making friction or blockers.
  • Nothing fails like success. If you just continue to execute what has worked in the past, you're going to miss innovation opportunities. 
  • Aspire for a champagne flute funnel over a martini glass funnel. Maybe not as many leads are coming in at the top, but they are higher quality and converting and much higher rates through the funnel.

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Don’t Waste Time on Buyers Who Aren’t Ready to Engage

Learn from Drew Chapin, CMO at Certinia, about monitoring buying signals and generating the right traffic to your site.

Ian Faison
Ian Faison
No items found.
Don’t Waste Time on Buyers Who Aren’t Ready to Engage
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Drew Chapin, CMO at Certinia, a platform that connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. 

In this episode, Drew discusses monitoring buying signals and generating the right traffic to your website. He also dives into inheriting a rebrand and some of the nuances of marketing in a private equity owned company. 

Key Takeaways:

  •  Cold calls, cold emails and the days of expecting someone to fill out a form to get content are over. B2B marketers need to stop making friction or blockers.
  • Nothing fails like success. If you just continue to execute what has worked in the past, you're going to miss innovation opportunities. 
  • Aspire for a champagne flute funnel over a martini glass funnel. Maybe not as many leads are coming in at the top, but they are higher quality and converting and much higher rates through the funnel.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Don’t Waste Time on Buyers Who Aren’t Ready to Engage

Learn from Drew Chapin, CMO at Certinia, about monitoring buying signals and generating the right traffic to your site.

Ian Faison
Ian Faison
No items found.
Don’t Waste Time on Buyers Who Aren’t Ready to Engage
Table of Contents
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Drew Chapin, CMO at Certinia, a platform that connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. 

In this episode, Drew discusses monitoring buying signals and generating the right traffic to your website. He also dives into inheriting a rebrand and some of the nuances of marketing in a private equity owned company. 

Key Takeaways:

  •  Cold calls, cold emails and the days of expecting someone to fill out a form to get content are over. B2B marketers need to stop making friction or blockers.
  • Nothing fails like success. If you just continue to execute what has worked in the past, you're going to miss innovation opportunities. 
  • Aspire for a champagne flute funnel over a martini glass funnel. Maybe not as many leads are coming in at the top, but they are higher quality and converting and much higher rates through the funnel.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Don’t Waste Time on Buyers Who Aren’t Ready to Engage

Learn from Drew Chapin, CMO at Certinia, about monitoring buying signals and generating the right traffic to your site.

Don’t Waste Time on Buyers Who Aren’t Ready to Engage
Play video button
Glow play video button
Ian Faison
Ian Faison
|
February 11, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Drew Chapin, CMO at Certinia, a platform that connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. 

In this episode, Drew discusses monitoring buying signals and generating the right traffic to your website. He also dives into inheriting a rebrand and some of the nuances of marketing in a private equity owned company. 

Key Takeaways:

  •  Cold calls, cold emails and the days of expecting someone to fill out a form to get content are over. B2B marketers need to stop making friction or blockers.
  • Nothing fails like success. If you just continue to execute what has worked in the past, you're going to miss innovation opportunities. 
  • Aspire for a champagne flute funnel over a martini glass funnel. Maybe not as many leads are coming in at the top, but they are higher quality and converting and much higher rates through the funnel.
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