Don’t Obsess Over Attribution
Learn from Louise Clements, CMO at WorkJam, about why an obsession with attribution holds marketers back.
Ian Faison
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Learn from Louise Clements, CMO at WorkJam, about why an obsession with attribution holds marketers back.
This episode features an interview with Louise Clements, CMO at WorkJam, the world leader in the digital frontline workplace, revolutionizing how HQs and their frontline workforces work together.
In this episode, Louise discusses why she is no longer looking at attribution and is instead focusing on intent. She also dives into how she is using AI to automate and improve their marketing efforts and managing joint ownership of the funnel with sales.
Key Takeaways:
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Louise Clements, CMO at WorkJam, about why an obsession with attribution holds marketers back.
This episode features an interview with Louise Clements, CMO at WorkJam, the world leader in the digital frontline workplace, revolutionizing how HQs and their frontline workforces work together.
In this episode, Louise discusses why she is no longer looking at attribution and is instead focusing on intent. She also dives into how she is using AI to automate and improve their marketing efforts and managing joint ownership of the funnel with sales.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Louise Clements, CMO at WorkJam, about why an obsession with attribution holds marketers back.
This episode features an interview with Louise Clements, CMO at WorkJam, the world leader in the digital frontline workplace, revolutionizing how HQs and their frontline workforces work together.
In this episode, Louise discusses why she is no longer looking at attribution and is instead focusing on intent. She also dives into how she is using AI to automate and improve their marketing efforts and managing joint ownership of the funnel with sales.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Louise Clements, CMO at WorkJam, about why an obsession with attribution holds marketers back.
This episode features an interview with Louise Clements, CMO at WorkJam, the world leader in the digital frontline workplace, revolutionizing how HQs and their frontline workforces work together.
In this episode, Louise discusses why she is no longer looking at attribution and is instead focusing on intent. She also dives into how she is using AI to automate and improve their marketing efforts and managing joint ownership of the funnel with sales.
Key Takeaways:
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