Cutting Through the Noise with Personalization
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Cutting Through the Noise with Personalization

Learn from Tamir Sigal, CMO at Trintech, about why time is the most valuable currency and how to cut through the noise with personalization.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode of Pipeline Visionaries features an interview with Tamir Sigal, the CMO of Trintech, a company that helps finance and accounting teams simplify and automate the entire financial close process, from reconciliations to reporting. Tamir explans his marketing philosophy of focusing on the customer journey, driving alignment across the organization, and evolving tactics around personalization, in-person experiences, and AI. He also reflects on rebranding challenges, innovative campaigns, and why he encourages his team to experiment—even if it means making mistakes along the way.

Key Takeaways:

  • Personalization cuts through noise. Tailoring messages by industry, persona, and timing is key to standing out in a crowded digital landscape.
  • CMOs are responsible for creating alignment. Success depends on aligning marketing with sales, finance, partners, and leadership.
  • Encourage experimentation. Tamir fosters innovation by rewarding his team for trying new ideas and learning from mistakes.

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Cutting Through the Noise with Personalization

Learn from Tamir Sigal, CMO at Trintech, about why time is the most valuable currency and how to cut through the noise with personalization.

Ian Faison
Ian Faison
No items found.
Cutting Through the Noise with Personalization
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode of Pipeline Visionaries features an interview with Tamir Sigal, the CMO of Trintech, a company that helps finance and accounting teams simplify and automate the entire financial close process, from reconciliations to reporting. Tamir explans his marketing philosophy of focusing on the customer journey, driving alignment across the organization, and evolving tactics around personalization, in-person experiences, and AI. He also reflects on rebranding challenges, innovative campaigns, and why he encourages his team to experiment—even if it means making mistakes along the way.

Key Takeaways:

  • Personalization cuts through noise. Tailoring messages by industry, persona, and timing is key to standing out in a crowded digital landscape.
  • CMOs are responsible for creating alignment. Success depends on aligning marketing with sales, finance, partners, and leadership.
  • Encourage experimentation. Tamir fosters innovation by rewarding his team for trying new ideas and learning from mistakes.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Cutting Through the Noise with Personalization

Learn from Tamir Sigal, CMO at Trintech, about why time is the most valuable currency and how to cut through the noise with personalization.

Ian Faison
Ian Faison
No items found.
Cutting Through the Noise with Personalization
Table of Contents
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode of Pipeline Visionaries features an interview with Tamir Sigal, the CMO of Trintech, a company that helps finance and accounting teams simplify and automate the entire financial close process, from reconciliations to reporting. Tamir explans his marketing philosophy of focusing on the customer journey, driving alignment across the organization, and evolving tactics around personalization, in-person experiences, and AI. He also reflects on rebranding challenges, innovative campaigns, and why he encourages his team to experiment—even if it means making mistakes along the way.

Key Takeaways:

  • Personalization cuts through noise. Tailoring messages by industry, persona, and timing is key to standing out in a crowded digital landscape.
  • CMOs are responsible for creating alignment. Success depends on aligning marketing with sales, finance, partners, and leadership.
  • Encourage experimentation. Tamir fosters innovation by rewarding his team for trying new ideas and learning from mistakes.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Cutting Through the Noise with Personalization

Learn from Tamir Sigal, CMO at Trintech, about why time is the most valuable currency and how to cut through the noise with personalization.

Cutting Through the Noise with Personalization
Play video button
Glow play video button
Ian Faison
Ian Faison
|
September 23, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode of Pipeline Visionaries features an interview with Tamir Sigal, the CMO of Trintech, a company that helps finance and accounting teams simplify and automate the entire financial close process, from reconciliations to reporting. Tamir explans his marketing philosophy of focusing on the customer journey, driving alignment across the organization, and evolving tactics around personalization, in-person experiences, and AI. He also reflects on rebranding challenges, innovative campaigns, and why he encourages his team to experiment—even if it means making mistakes along the way.

Key Takeaways:

  • Personalization cuts through noise. Tailoring messages by industry, persona, and timing is key to standing out in a crowded digital landscape.
  • CMOs are responsible for creating alignment. Success depends on aligning marketing with sales, finance, partners, and leadership.
  • Encourage experimentation. Tamir fosters innovation by rewarding his team for trying new ideas and learning from mistakes.
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