Cutting Through Complexity with Clear Value
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Cutting Through Complexity with Clear Value

Learn from John Gaines, VP Marketing, Zyter|TruCare about effectively leveraging PR agencies and lead generation platforms.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with John Gaines, VP Marketing, Zyter|TruCare, a healthcare technology company supporting 45 health plans and more than 44 million covered lives

John emphasizes the importance of establishing thought leadership to build credibility before focusing on amplification and talks about effective tactics such as leveraging PR agencies and using effective lead generation platforms.

Key Takeaways:

  • Lead with thought leadership to cut through the AI clutter. Position your brand as a credible voice first, then layer in activation.
  • Non-negotiable marketing levers: PR, demand gen infrastructure, and product clarity. These are foundations you can’t compromise.
  • Evaluate the ROI of events. In many cases, digital channels and content may outperform costly in-person events.

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Cutting Through Complexity with Clear Value

Learn from John Gaines, VP Marketing, Zyter|TruCare about effectively leveraging PR agencies and lead generation platforms.

Ian Faison
Ian Faison
No items found.
Cutting Through Complexity with Clear Value
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with John Gaines, VP Marketing, Zyter|TruCare, a healthcare technology company supporting 45 health plans and more than 44 million covered lives

John emphasizes the importance of establishing thought leadership to build credibility before focusing on amplification and talks about effective tactics such as leveraging PR agencies and using effective lead generation platforms.

Key Takeaways:

  • Lead with thought leadership to cut through the AI clutter. Position your brand as a credible voice first, then layer in activation.
  • Non-negotiable marketing levers: PR, demand gen infrastructure, and product clarity. These are foundations you can’t compromise.
  • Evaluate the ROI of events. In many cases, digital channels and content may outperform costly in-person events.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Cutting Through Complexity with Clear Value

Learn from John Gaines, VP Marketing, Zyter|TruCare about effectively leveraging PR agencies and lead generation platforms.

Ian Faison
Ian Faison
No items found.
Cutting Through Complexity with Clear Value
Table of Contents
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with John Gaines, VP Marketing, Zyter|TruCare, a healthcare technology company supporting 45 health plans and more than 44 million covered lives

John emphasizes the importance of establishing thought leadership to build credibility before focusing on amplification and talks about effective tactics such as leveraging PR agencies and using effective lead generation platforms.

Key Takeaways:

  • Lead with thought leadership to cut through the AI clutter. Position your brand as a credible voice first, then layer in activation.
  • Non-negotiable marketing levers: PR, demand gen infrastructure, and product clarity. These are foundations you can’t compromise.
  • Evaluate the ROI of events. In many cases, digital channels and content may outperform costly in-person events.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Cutting Through Complexity with Clear Value

Learn from John Gaines, VP Marketing, Zyter|TruCare about effectively leveraging PR agencies and lead generation platforms.

Cutting Through Complexity with Clear Value
Play video button
Glow play video button
Ian Faison
Ian Faison
|
October 7, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with John Gaines, VP Marketing, Zyter|TruCare, a healthcare technology company supporting 45 health plans and more than 44 million covered lives

John emphasizes the importance of establishing thought leadership to build credibility before focusing on amplification and talks about effective tactics such as leveraging PR agencies and using effective lead generation platforms.

Key Takeaways:

  • Lead with thought leadership to cut through the AI clutter. Position your brand as a credible voice first, then layer in activation.
  • Non-negotiable marketing levers: PR, demand gen infrastructure, and product clarity. These are foundations you can’t compromise.
  • Evaluate the ROI of events. In many cases, digital channels and content may outperform costly in-person events.
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