This episode features an interview with Katie Berg, VP of Marketing at Klue, an AI-powered Competitive Enablement platform designed to help product marketers collect, curate, and deliver actionable competitor insights to empower revenue teams to win more business.

In this episode, Katie dives into all things content, discussing building high quality content for your core audience and avoiding the trap of trying to reach all audiences right away. She talks about the meaning of community and building authentic relationships.

Key Takeaways:

• You can’t reach every audience authentically through your content, at first. Trying to include too many personas at once results in general content that is not of interest to any of them. 
• It’s difficult to create entertaining content and you don’t need to have a perfect launch. The discipline of constant iteration and learning is the path to excellence.
• Identity is a core component of community. Build a community that people want to identify with.