Brand as a Competitive Advantage
Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage.
Ian Faison
No items found.
Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage.
This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states.
In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sharing the amazing stories in the healthcare industry.
Key Takeaways:
.jpg)
Learn from Alex Halliday, CEO at AirOps, about winning AI search and what the LLMs want.
Learn from Kady Srinivasan, CMO at You.com, about how AI is reshaping modern marketing strategies, demand generation, and team structure in an AI-native world.
.jpg)
Learn from Dario Ambrosini, CMO at Propel Software, about merging categories and the art of selling to complex buying committees.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage.
This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states.
In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sharing the amazing stories in the healthcare industry.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage.
This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states.
In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sharing the amazing stories in the healthcare industry.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage.
This episode features an interview with Mark Viden, SVP of Brand at CommonSpirit Health, a non-profit that operates 140 hospitals and more than 2,200 care centers serving sites across 24 states.
In this episode, Mark discusses building an emotional connection with the consumer, using your brand promise as an operating principle and his focus on sharing the amazing stories in the healthcare industry.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
.svg)
