Catch all of the product announcements, hands-on workshops, best practices, and customer stories from our biggest event of the spring.

The great marketing shift from automation to agentic is now underway. Watch as we demystify the agentic marketing movement and explore why agents aren’t a fad, but the future of pipeline generation.

The only event bringing AI SDR visionaries together to lead marketers into the future of autonomous pipeline generation.

Watch the launch event to see the world’s first AI SDR superagent in action. Piper manages every stage of the funnel, operates across your most important marketing channels, and has face-to-face conversations with your buyers.

Watch as we unpack the agentic marketing movement, unveil breakthrough technology with Piper Spotlight, showcase inspiring customer stories, and so much more.

The only event bringing AI SDR visionaries together to lead marketers into the future of autonomous pipeline generation.

Watch as we share an overview of Piper Email, 5 key use cases for Piper to drive autonomous pipeline in the inbox, in-depth product demos, and hear from SUSE's AI Marketing Strategist on his success with Piper Email.

Watch as we explore the AI Marketing Funnel with Piper the AI SDR at the forefront, unveil groundbreaking product innovations, and connect with customers to learn why they’re so excited about Piper in the coming year.

Join Qualified's marketing leaders and customers for in-depth looks at how to get the most pipeline out of the Qualified platform and Piper the AI SDR.

With the rise of agentic AI, marketing will never be the same. Explore what the agentic marketing era means for marketing teams and how embracing AI-powered agents will fundamentally reshape your brand, GTM strategies, and customer engagement for the decade ahead.

Explore how leading marketers are evolving go-to-market strategies and pipeline generation with agentic AI. Learn actionable frameworks for driving buyer engagement, personalizing journeys, and scaling impact, plus what’s next for high-performance teams in the agentic marketing era.

Discover how specialized AI agents are optimizing every function in marketing from campaign management and content creation to analytics, customer engagement, ops, and beyond.

Elevate your expertise by unpacking the critical concepts, distinctions, and frameworks shaping agentic marketing. This session will empower you to speak with authority on the evolving landscape—from co-pilots to autonomous agents—and command the conversations that define next-generation marketing leadership.

Learn how top marketing leaders decide when to customize their own AI agents and when to leverage proven, out-of-the-box solutions. Walk away with frameworks to assess cost, speed, integration, and impact so you can make smart choices for driving agentic transformation in your team.

Discover the emerging roles that are redefining marketing organizations—from AI marketing strategists and prompt engineers to automation leads. Learn what these specialists bring to the table, how to find the right talent, and why they’re critical for success in the agentic era.

Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team.

The latest Qualified release includes a series of groundbreaking enhancements that expand Piper the AI SDR Agent’s capabilities on the website and completely overhaul the B2B buying experience.

Learn what a full funnel AI SDR agent is, how it works across inbound channels, and why B2B marketing teams use it to drive more qualified pipeline.

Here’s a roundup of the latest innovations, hot off the press from the Qualified Product team.

Discover the top 10 AI sales tools for B2B in 2025. Compare features, ratings, and benefits to boost prospecting, conversion rates, and customer engagement.

Discover the 5 types of AI SDR agent ROI to make a stronger case to leadership.

Learn how to make the case for AI SDR agent ROI to leadership by showing revenue impact, efficiency gains, and long-term transformation.

Discover how AI SDR agents enable 100% inbound coverage by eliminating missed leads and accelerating pipeline.

Discover strategic use cases for agentic AI in marketing from inbound plays like demo requests and webinar follow-ups to creative beyond-inbound campaigns. Preview insights from the GTM Partners report on agentic marketing and learn how AI can drive speed, relevance, and pipeline growth.

Get a preview of Welcome to the Agentic Marketing Era. See how AI SDR agents are reshaping the B2B funnel, boosting pipeline, and removing human bottlenecks.

Learn how Piper the AI SDR Agent now powers pipeline with multi-modal conversations, full-funnel management, cross-channel engagement, and seamless CRM integration. Explore FAQs on customization, compliance, integrations, and more.

See why GTM Partners calls the traditional funnel dead. Explore the agentic marketing funnel powered by AI SDR agents to fill pipeline gaps and grow faster.

Learn from Henry Wagner, CMO of Megaport, about how creativity, calculated risk-taking, and disciplined experimentation help modern B2B marketing teams stand out.

Learn from Greer Lynch, VP of Marketing at Reprise, about building enterprise-ready marketing engines rooted in community, thought leadership, and disciplined experimentation.

Learn from Phyllis Fang, Head of Marketing at Transcend, about building modern B2B marketing engines that scale with clarity and discipline.

Learn from Emily Kramer, Founder at MKT1, about why modern marketing teams need generalists, speed, and big creative bets to stand out today.

Learn from Stacey Epstein, CEO of Magnetic, about how to succeed in conversations with the board.

Learn from Shafqat Islam, President, Optimizely about creative marketing, the future of the website, and GEO.

Learn from Alex Halliday, CEO at AirOps, about winning AI search and what the LLMs want.

Learn from Kady Srinivasan, CMO at You.com, about how AI is reshaping modern marketing strategies, demand generation, and team structure in an AI-native world.

Learn from Dario Ambrosini, CMO at Propel Software, about merging categories and the art of selling to complex buying committees.

Tami Cannizzaro, Chief Marketing Officer at Thryv, shares how her team focuses on revenue first and builds marketing strategies around what drives impact for SMBs.

Learn from Gil Allouche, CEO of Metadata, about how the role of a marketer is shifting from campaign execution to idea orchestration, with AI as the engine doing the work.

Learn from Lauren Vaccarello, CMO at WEKA, about building marketing strategies that match the pace of AI.

Discover how agentic marketing, AI SDR agents, and AI decisioning are reshaping pipeline generation and giving marketers like Chris Boeckelman more control over every step his pipeline targets.

Discover why the traditional SDR model is broken—and how AI SDR agents are transforming B2B pipeline creation. Learn how agentic marketing delivers faster, smarter, and more scalable results.

Learn what makes AI agentic, how to use it to transform areas of your business, and how AI SDR agents are going to completely overhaul how we're marketing and selling our products.

We hear this question from buyers all the time: But do AI SDR agents actually work? Hear our VP of Demand Gen's experience in learning to trust Piper the AI SDR Agent to automate our inbound pipeline generation.

Automating your inbound pipeline generation doesn’t have to be done in one fell swoop. Learn how our customers utilize a crawl, walk, run approach to integrating AI SDR agents into their inbound motion.

Discover how AI SDR agents revolutionize sales by leveraging data, advanced AI models, and secure processes. Learn the tech behind these digital reps and how they drive growth for modern sales teams.

When it came to building Piper the AI SDR Agent, we modeled her behavior after our very first SDR, Blake, to ensure she provided the best possible experience.

There's never been a more challenging time for demand gen leaders when it comes to hitting pipeline targets. Learn how to leverage the power of AI to close your pipeline gaps.

Hiring an AI SDR agent requires a deep understanding of how AI SDR agents fit into your sales team, what they should be held accountable for, and a thoughtful onboarding strategy to ensure success.

Learn why the traditional MQL model is no longer working for today's buyers and how AI SDR agents are supercharging lead qualification and follow up.

Discover how we're using lessons learned during the Cloud revolution to help educate and build trust with our customers in the AI Era.

Learn the difference between Inbound AI SDRs and Outbound AI SDRs and how these new AI workers are helping marketing and sales teams generate more pipeline.

This report uncovers where pipeline is actually lost, between intent and response, and what high-performing teams do differently.

Pinned Mode transforms the B2B website into an interactive buying experience powered by an always-present AI SDR agent.

SaaStr CEO Jason Lemkin and Chief AI Officer Amelia Lerutte join Qualified founder & CEO Kraig Swensrud to share how they scaled from 0 to 20 AI agents and how starting somewhere is better than getting it perfect out of the gate. They share their perspectives on why there is no longer an excuse to not deploy AI SDR agents in your GTM motions before the end of the year, and how to do it effectively.

We've left the traditional marketing funnel behind. Learn how to step into the funnel of the future with your guide to agentic marketing.

Discover how Qualified CMO Maura Rivera is redefining B2B marketing with Piper the AI SDR Agent powering the rise of agentic marketing and autonomous pipeline generation.

AI SDR agents are virtual sales development representatives that operate using artificial intelligence. In this guide, we’ll break down in depth exactly what AI SDR agents are, how they work, best use cases, and the ROI they’re already delivering for modern marketing teams.

Learn why modern marketers are taking back control of their pipeline and moving away from the traditional marketing funnel to embrace a future-forward funnel powered by AI SDR agents.

In this guide, we’re helping sales and marketing leaders understand and prepare for the sales teams of tomorrow.

Learn the 10 job requirements an inbound AI SDR agent must have to keep up with their human teammates and make pipeline generation smarter, not harder.

The AI Workforce is transforming B2B as we know it. AI Workers are tackling roles laden with manual tasks to make workers and businesses more efficient.

Explore how the rise of agentic AI and digital labor is transforming workforce strategies and how you can harness them to scale pipeline in 2025 and beyond.

Learn how top GTM teams are using AI agents to drive pipeline across inbound and outbound, and what early results reveal about the future of agentic pipeline generation.

Hear from Alex Bard, Managing Director at Redpoint, and Scott Beechuk, Partner at Norwest, on why AI SDRs are attracting major funding, and where they see the category heading over the next 3–5 years.

G2’s Blue Bowen and Gartner’s Michele Buckley break down the capabilities of AI SDRs—from list building to meeting booking—and what buyers should be familiar with as this new category takes shape.

Discover how AI SDRs are helping marketing leaders drive more inbound pipeline through practical, proven use cases—without the heavy lifting.

Hear from Relevance.ai Co-founder Daniel Vassilev and Qualified’s SVP of RevOps Kieran Snaith on how sales leaders are using AI agents to scale outbound efforts beyond cold email, without compromising on quality or pipeline.

Manny Medina, Founder of Outreach and CEO at Paid, shares his pricing frameworks for AI agents, and what it means to assign value to digital labor in this agentic era.

Dave Kellogg of Balterton Capital and Qualified’s Dan Darcy break down how sales and marketing leaders can unlock budget for AI SDRs, and navigate the blurred lines between headcount and software spend.

Hear from Carilu Dietrich, Advisor and CMO, formerly at Atlassian, how to concisely present your marketing strategy in a way that always gets your vision green-lit. Download the Blueprint for Marketing Planning to make this an easy, organized, and repeatable process.

Automating your pipeline generation is the way of the future. Learn from Jim Sinai, CMO at Vanilla, how to drive pipeline 24x7, 365 with AI tools like AI SDR agents. Download the AI SDR Hiring Guide for the 10 requirements an AI SDR must have to keep up with their human teammates.

Master impactful direct mail tactics that stand out and drive results with Qualified’s Head of Content Marketing, Shelly Weaver, and Head of Sender Relations at Sendoso, Katie Penner. Download the top Direct Mail Plays to make reaching your buyers with memorable experiences part of your motion this year.

Ensure you understand your buyers inside and out with Qualified Founder Sean Whiteley and Kerry Cunningham, Head of Research and Thought Leadership at 6Sense. Download the 2024 B2B Buyer Experience Report that Kerry discusses in this session.

Invoca’s VP of Demand Generation, Nani Shaffer, and Qualified’s CMO, Maura Rivera, guide you through pipeline modeling with precision. Download the Pipeline Waterfall Model for a step-by-step guide to using your organizations data in this model.

A year after ChatGPT’s release, the tech world has changed drastically. What are the biggest surprises we've seen this year, and what are Kraig and Emma's predictions as we head into 2024?

Navigating massive technology revolutions as a marketing leader, learn how CMOs thoughtfully approach AI experimentation and investing in AI products for their tech stack.

The relationship between engineers and marketers has never been so central as it is in the Age of AI. As we all seek to learn and educate our customers on new tech, how can we partner with our product engineering org to maximize everyone's knowledge and success?

Lean marketing budgets require a discerning eye and careful planning to maintain momentum. Hear how these leading CMOs approach their budget planning in tough times and where they're investing their energy and dollars in the second half of 2023.

Revenue Excellence is a critical function within modern revenue generating organizations, driving revenue growth and strategic alignment across departments. Hear from two experts on how to approach your H2 planning through the Revenue Excellence lens.

Customer retention has never been as important as it is right now. Learn how Marketing and Success orgs can work together to create unforgettable customer experiences that go well beyond their renewal period.

B2B Marketing has shifted quickly, hear from Udi Ledergor (Chief Evangelist, Gong) and Kraig Swensrud (Founder & CEO, Qualified) on what they believe are the most important areas to focus on over the next quarter and beyond.

In this episode of GTM AI, Jam Khan, SVP of Product Marketing, demoes Zoominfo's brand new AI Copilot.

You can't have a good GTM motion without a healthy, high-performing GTM team. In this episode of GTM AI, Neha Monga, Vice President of Products at Lattice, shows us how their AI functionality helps people managers summarize engagement surveys, write performance reviews, and predict attrition risks

In this episode of GTM AI, see how MadKudu's sales intelligence platform can help turn your company's data into action for your sellers.

Ben Davis, Head of Revenue at Coefficient, shows how AI can help RevOps teams get more from their data.

Parthi Loganathan, CEO, demonstrates how Letterdrop AI helps teams understand exactly which content is helping drive revenue for their business.

Jeff Coyle, Co-founder and Chief Strategy Officer at MarketMuse, demonstrates how their AI-powered content intelligence platform delivers personalized content recommendations so you can create organic content that beats out your competitors in less time.

Ike Shepardson, Solutions Engineer at Rattle, demonstrates how Rattle AI helps you better control your GTM motion.

David Brutman, Co-founder & Chief Product Officer at Folloze, shows us how Folloze AI can help GTM teams 5x campaign outcomes and save money on ABM initiatives.

Kyle Coleman, Chief Marketing Officer, at Copy.ai demo just a few of the many GTM use cases you can solve using their powerful, pre-built workflows.

Jim Payne, Director of Product Marketing at Dialpad, shows how Dialpad's AI-Powered Customer Intelligence Platform gives you an all-in-one solution to get the most out of your team and customer conversations through real-time transcription, sentiment analysis, live coaching, and more.

Discover the 4 ways that B2B Operations teams can use AI in 2024 to streamline their GTM strategies. From project management to forecasting, AI is helping Ops leaders be more efficient than ever.

Crystal Reitmeir, Director of Product Marketing at Qualified, to see how AI converts your website visitors into pipeline around the clock.

Inside the Ohana guests share their favorite Dreamforce memories, from both behind the scenes and center stage.

Dan Darcy, Chief Customer Officer at Qualified, reflects on the past year of hosting Inside the Ohana and shares marketing advice for continuous reinvention.

Joe Houston, a Salesforce Senior Renewal Manager and social media sensation, shares insights on personal branding and achieving work-life synergy in this episode.

Bala Balabaskaran discusses crafting automation for Salesforce's expansion, shares growth insights, and his journey to Co-Founder & CTO at Fullcast.io.

On this episode, Sara Varni, CMO of Attentive, reflects on her time at Salesforce and the role she played in achieving significant milestones like AppExchange and more.

Avanish Sahai shares his remarkable journey at Salesforce and discusses how he leverages his experience to advise major technology companies.

On this episode, Robert talks about forging a path to success by adopting a customer-centric approach and taking risks to avoid complacency.

Ann Weeby, the SVP of Trailhead at Salesforce, shares her career journey and how she’s helped plug thousands of veterans into the Salesforce ecosystem.

On this episode, Jim shares lessons learned from his biggest projects as marketing leader at Salesforce, and how his beginner's mind helped him succeed.

On this episode, Robin shares advice for driving action with emotional engagement, and much more.

On this episode, Jamie shares insights from her 10 years at Salesforce about crafting a strong brand narrative.

On this episode, Drew shares lessons learned while forging his own network and how these connections shaped his professional future.

On this episode, we talk to Volney about creating an even playing field across your go-to-market teams, the blocking and tackling of selling, and enhancing your sales velocity.

On this episode Kieran describes how, in a world of inbox overload, we can catch the attention of potential customers. He also explains how his team harnesses the power of real-time engagement to drive conversions.

Today, let’s take a quick look back at some of those conversations. How do our guests define RevOps? Why is RevOps important? And what do you need to know to make your RevOps team successful?

On this episode, John tells us how to leverage metrics rather than drown in data, and how to demonstrate your business’ value, even in a tight market. He also describes how you should treat frequent flyers; what John calls his best customers.

On this episode, go-to-market leader Jason Rushforth says that, of many jobs, his most important role is fueling revenue success. This episode features an interview with Jason Rushforth, Senior Vice President and General Manager for the Americas at SugarCRM.

On this episode, Charles Lu, VP of Operations at LexCheck. Charles explains how he uses RevOps as a strategic tool for not only tracking revenue, but assessing performance and identifying areas for improvement.

Live from Dreamforce, Robert Zimmermann, CRO of Qualified, interviews Saima Rashid, Senior Vice President of Revenue Analytics at 6sense.

On this episode, Jamie believes that revenue operations have been around for a long time, but we haven’t always called it “RevOps.” He describes how investing in your RevOps team will result in a great ROI, and how to focus on what really matters when building your bottom line.

On this episode, Brian explains how to build a solid RevOps strategy and how to gather actionable data. He also describes how to expand enterprise, mid-market companies internationally.

On this episode, Sid discusses aligning organizations around the customer journey, data that drives efficiency, and keeping a focused eye on the impact of RevOps.

On this episode, Kiva will describe the importance of breaking down marketing silos while building a strong RevOps team.

On this episode, Todd describes how to organize your startup for success, and how to make RevOps reflect your go-to-market strategy. He also dives into which decision-makers are most important in his process.

See how Piper the AI SDR Agent works across the website and email inbox to grow inbound pipeline. See agentic marketing in action — in just five minutes.

See how SDR agents works across website and email to deliver a totally omnichannel buying experience that maximizes inbound lead conversions.

In this demo, you’ll see firsthand how Piper the AI SDR Agent converts sales-ready, bottom-of-funnel buyers into pipeline and how this compares to the status quo.

In this demo, you’ll see firsthand how Piper the AI SDR Agent converts sales-ready, bottom-of-funnel buyers into pipeline and how this compares to the status quo.

Dive deep into Qualified’s Agentic Marketing Platform to see new innovations that make Piper the AI SDR Agent even more of a pipeline powerhouse.

Here, we show how Piper the AI SDR Agent works all your middle-of-funnel leads, like those who are engaged but not ready to move forward, to maximize pipeline potential.

This demo showcases how Piper the AI SDR Agent nurtures low-intent, top-of-funnel buyers with bespoke buying experiences across channels. and around the clock.

Meet Piper the AI SDR Agent. She works your entire inbound marketing funnel, across channels, at scale. This is agentic marketing in action.

See firsthand how Piper the AI SDR Agent identifies high-intent buyers, engages them in the email inbox, and has face-to-face conversations that convert.

See firsthand how Piper the AI SDR Agent identifies high-intent buyers, nurtures them across channels, and pulls them down the funnel toward conversion.

Traditional product-led growth leaves revenue on the table. Now you can turn free trials into revenue with one AI SDR agent at the center of your PLG motion.

In the era of agentic marketing, AI SDR agents are here to stay. Now, you can collaborate with Piper the AI SDR Agent directly in Slack to unlock team productivity and potential.